Take a peek inside the Zoella Apartment…

Earlier this month I hot-footed it down to London, to take a peek in the beautiful Zoella Apartment and have a preview of quite possibly the most exciting launch of the year – Zoella Lifestyle.

Yes, that’s right – as well as a beauty range and a book series, Zoe is now adding a range of lifestyle products to her already extremely impressive repertoire. The Zoella Apartment showcased these beautifully, as well as allowing press and bloggers to have a look at the new additions to her beauty range – including a Christmas range of products!

When I arrived at the apartment I fell in love almost immediately – walking through the doors I was met with Christmas music and Christmas products galore – along with a table set for Christmas dinner, and a real Christmas tree! Copper accents were in place throughout, and overall the whole room just screamed Zoe. I had a look at all of the Christmas products Zoe is releasing this year, and there are SO many gorgeous things. All in a delicious gingerbread scent (I am SO excited about this), the Christmas range includes everything from fizz bars to hand cream, makeup bags to lip balms, and even a brand new fragrance! One of the stand-out products has got to be the Pamper Hamper, which retails at £50 from Superdrug and includes shower cream, hand cream, bath salts, a bath fizzer and even an adorable little purse, all in a gorgeous white wicker hamper.

On to the next room, and I walked into a beautifully scented bedroom which was home to Zoe’s debut fragrance collection, as well as a few other bits and pieces. The bed was covered in a plethora of cute pom pom cushions with the words ‘Naps fix everything’ emblazoned across them (these are part of the lifestyle range and cost £12 each), and around the room there were candles and reed diffusers everywhere. Zoe has created a range of scented candles and diffusers, in several scents. There’s ‘Lazy Days’, with notes of fresh linen and cotton, ‘My Eden’, a gorgeous floral scent with roses, jasmine and geraniums, ‘Seaside Stroll’, a scent of fresh air and ocean breeze, ‘Daisy Picking’, a mix of wildflowers and green grass, ‘Gingerbread Village’ (exclusive to Superdrug), a delicious Christmassy scent of gingerbread, vanilla and cinnamon, and ‘Homemade Treats’, a delicious mix of sweet whipped buttercream and salted caramel cupcakes, which is currently just available as a diffuser. The candles are £10 and the diffusers £12, which I think is pretty reasonable considering how good they smell and how pretty they look – even the packaging is seriously gorgeous. There are a few gift sets in the fragrance range too – including a candle duo with ‘Daisy Picking’ and ‘Seaside Stroll’ (£18), the candle and reed diffuser from the ‘My Eden’ (which is said to be Zoe’s favourite) range, and a super cute ‘Lazy Days’ set, featuring the candle of the same name and some soft knitted grey socks (£16).

Attached to the beautiful bedroom was an ensuite, full to the brim with some new additions to Zoe’s classic beauty collection. There’s now a hand sanitiser (£3.50), sugar scrub (£7), bath soak (£7) and body cream (£8), all of which have the lovely classic fragrance.

Finally, a step into (what I’m calling) the office area revealed a closer look at my favourite range of all – Zoella Lifestyle. Zoe’s brand new collection of home and lifestyle products are perfect for anyone who loves Zoe’s taste in decor – particularly if you’re a fan of marble and copper! I have a lot of time for both so am absolutely head over heels in love with this range. With pencils (£5 for the set), storage pots (£10 for two), a keyring (£6), travel mug (£14 in a set with fingerless gloves) notebook (£14) and stationery book (£10), as well as the ‘Naps fix everything’ cushion (£12) mentioned previously, this collection is total homeware goals. I literally want EVERYTHING from it – in particular I have my eye on the ‘Once upon a time…’ notebook and ‘Topped with cream and sprinkles’ travel mug. I just love it all and after seeing it in the flesh I can profess that they are just as beautiful (if not more) in person than they are in the pictures above.

All of the beauty products will be available in Superdrug and Feelunique, and the lifestyle range will be available on Boots, Debenhams, Superdrug and Waterstones. There’s even a gorgeous grey rucksack complete with goodies inside which will be available exclusively to Boots, too. The best thing? Superdrug released the new collections online yesterday, so you can now get your mitts on Zoella Lifestyle on the Superdrug website (or just click the relevant links above to take you to each product).

Phew! That was a long one, but totally worth it as this is such a cracking range. I will have some review posts on a few of the goodies I picked up a the apartment very soon, so keep an eye out for that!